Our Projects
Freckal’s Lemonade offers a unique and comprehensive educational program for students eager to enter the food and beverage industry. Our program is designed to provide hands-on experience and deep insights into every facet of beverage production, marketing, and business management.
THE FARM
Objective: Understand the agricultural foundations of beverage production.
Activities: Students visit partner farms where they learn about crop cultivation, sustainable farming practices, and the supply chain from farm to table. They gain insights into how different agricultural methods impact the quality and flavor of ingredients.
PRODUCTION
Objective: Learn about the manufacturing and packaging processes.
Activities: Students tour beverage production plants, observing the entire production line from ingredient mixing to bottling and packaging. They gain practical knowledge of production techniques, quality control, and safety standards.
THE MARKET
Objective: Explore the strategies behind beverage branding and advertising.
Activities: Visits to marketing and promotion companies provide students with a behind-the-scenes look at advertising campaigns, market research, and promotional strategies. They learn how to position a beverage in the market and create compelling marketing materials.
Program Outline
Here's a breakdown of what we do....
HANDS-ON EXPERIENCE
Knowledge Testing:
After the tours, students are assessed through tests to ensure they have absorbed and understood the key concepts.
Portfolio Creation:
Students use their acquired knowledge to create their own beverage portfolio. They will design a unique beverage profile, including flavor, branding, and target market.
Manufacturing and Production: Students learn to manufacture Freckal's Lemonade, gaining practical skills in beverage production. They then adapt these skills to produce their own beverage, following a similar production process.
BUSINESS AND DISTRIBUTION
Testing and Distribution:
Students have the opportunity to test their beverage creations and distribute their products alongside Freckal's Lemonade offerings. This hands-on experience provides real-world insights into product launch and distribution.
Business Skills Training:
The program includes comprehensive training in essential business aspects:
-Point of Sales (POS): Understanding POS systems and sales processes.
-Financial Management:
Learning to manage loss and profit margins, budgeting, and financial forecasting.
-Presentations:
Developing skills in presenting and pitching their beverage concepts.
-Excel Spreadsheets:
Utilizing Excel for data analysis, financial planning, and inventory management.
Upon completing the program, students will:
Have a thorough understanding of the food and beverage industry from production to marketing.
Possess hands-on experience in beverage manufacturing and distribution.
Be equipped with essential business management skills.
Have a professional portfolio showcasing their beverage creation and business acumen.
This immersive experience aims to prepare students for successful careers in the beverage industry, offering them both theoretical knowledge and practical skills.